The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO Workflow

The Web as a Living Corpus: How Google’s Battle With Search Optimizers Contributed to Today's AI

When Google launched in 1998, it wasn’t the first search engine. But the real revolution wasn’t just Google’s algorithmic design - it was what happened next. The web became a living corpus. That dynamic interplay with content developers created a feedback loop unlike anything the digital world had seen before. Visit us at www.workhacker.com to learn more about WorkHacker Digital.

Strategic Foundations for AI: Manuel Castells, Tim Berners-Lee, and Regis McKenna

In this episode, Rob Garner talks about three visionaries who published significant works in the 1990s that would be a beacon for the world we live in today. Understanding their ideas helps build a solid foundation for your own AI/GEO/SEO and content strategies. Visit www.workhacker.com for more info.

Real-Time Content Marketing in the Age of AI and GEO

This episode explores Rob's concepts around real-time content marketing, as it applies through the modern AI, GEO, and LLM lens. Rob has written and spoken about these concepts for decades, and even in the age of AI, the approach is still evergreen, and even more attainable than ever before. Visit www.workhacker.com for more info.

Reframing SEO: Why "Training" Search Engines Is the New Game in the Age of AI

In this episode, Rob Garner explores SEO within the lens of AI and LLMs, and posits that SEOs have been human intermediaries between content and AI all along. If you think about it - search engines are generative in the sense that they provide lists on the fly. And search engines check all the boxes as early examples of artifical intelligence. Visit www.workhacker.com for more info.

GEO, AIO, or AEO - No Matter the Name, Those Who Coined SEO in the 90s Deserve the Credit

In this episode, Rob will discuss the etymology of the term "SEO," specifically on the linguistics of the word "optimization," and how it plays in the naming for AI related strategies and visibility. Bruce Clay, Leland Harden, Bob Heyman, and Viktor Grant are quoted in this podcast. Learn about the history of the term "SEO," an interesting story you might not have heard about how it came to be. Visit www.workhacker.com for more info.